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<blockquote data-quote="grubstake" data-source="post: 207083" data-attributes="member: 4012"><p>The materials/construction/packaging costs for both ranges are likely to be the same, but because RB coils were around for a few years before MJ bought the company, I'd guess it's possible that the fixed design/testing/setup/tooling/etc costs of the RB coils have already been amortised, whereas it appears that the MJ's are an expanding range currently under development, so the owner needs to recover those costs via somewhat higher prices. It's a theory, anyway. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p><p></p><p>MJ/RB vs Whites reminds me of the relationship that AMG used to have with Mercedes - a high quality but rather staid long-established company with an innovative third party pushing its machines to higher levels of performance. Jimmy Sierra's role seems somewhat similar too, IMHO. It's a fascinating business model to observe - I wish them all every success.</p></blockquote><p></p>
[QUOTE="grubstake, post: 207083, member: 4012"] The materials/construction/packaging costs for both ranges are likely to be the same, but because RB coils were around for a few years before MJ bought the company, I'd guess it's possible that the fixed design/testing/setup/tooling/etc costs of the RB coils have already been amortised, whereas it appears that the MJ's are an expanding range currently under development, so the owner needs to recover those costs via somewhat higher prices. It's a theory, anyway. :) MJ/RB vs Whites reminds me of the relationship that AMG used to have with Mercedes - a high quality but rather staid long-established company with an innovative third party pushing its machines to higher levels of performance. Jimmy Sierra's role seems somewhat similar too, IMHO. It's a fascinating business model to observe - I wish them all every success. [/QUOTE]
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Metal Detectors
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